I make products that earn trust.
Product Designer with 5+ years designing complex workplace tools people rely on daily. I've owned product design from start to finish for payroll systems, recruitment platforms, and fintech products — from user research through final quality checks. I also build my own tools with AI, from Figma plugins to mobile apps. I turn complex product requirements into intuitive, easy-to-use interfaces across web and mobile platforms.
Ship beats perfect.
A good product in users' hands beats a perfect design in Figma. I optimise for learning velocity, not pixel perfection.
Outcomes over outputs.
Screens don't create value. Behaviour change does. I measure success by what users do, not what they see.
Constraints are creative fuel.
The best design work I've done happened under real pressure — tight timelines, technical limits, and ruthless scope.
Design is a team sport.
I do my best work alongside engineers, PMs, and researchers — not in isolation. Collaboration isn't a soft skill, it's a design tool.
UI/UX Designer (Senior)
Benmore Technologies
Lead end-to-end UX design, creating compelling product experiences that match client goals and are validated through user research and testing. Built and maintain a design system, ensuring designs are implemented accurately through structured quality reviews. Use AI-powered design tools to reduce ideation-to-prototype timelines by ~40%.
Founding Product Designer
Goodtalent Corporation
Served as the founding designer shaping the entire product design language for a suite of HR-tech products: a payroll system, a coding assessment platform, and an AI-powered hiring platform that raised $250,000. Integrated AI-driven UX patterns to reduce task completion time and improve recruiter efficiency.
Transitioned to full-time at Benmore in 2024 while completing final Workskuad products at Goodtalent through early 2025.
UI/UX Designer
Workfynder
Designed the end-to-end experience for a two-sided marketplace connecting artisans and employers, spanning web and mobile app touchpoints. Delivered high-fidelity UI designs and interactive prototypes that improved job application completion rates.
UI/UX Designer
Prime Expression
Designed the full product suite for Adbond Harvest & Homes Limited — landing page, client portal, staff platform, and admin dashboard from ideation to final delivery.
Product Designer
Sitepro App
Led ideation and design of the Sitepro mobile application, defining the visual language and interaction model from the ground up. Produced wireframes and prototypes for iterative testing.
Design
- Product & UX/UI Design
- Design Systems
- User Research & Testing
- Wireframing & Prototyping
- Visual Design
AI & Engineering
- AI-Assisted Design Workflows
- Prompt Engineering for Design
- AI-Driven UX Personalisation
- No-Code / Low-Code Platforms
Tools & Platforms
- Figma
- Framer, Webflow & Elementor
- Claude Code, Antigravity, Cursor
- Zeplin (Developer Handoff)